Beginning in 2000, the Cleveland Indians developed a proprietary analytical database called DiamondView to evaluate scouting information gathered by the team; this system later incorporated player performance indicators and financial indicators, for purposes of evaluating and projecting the performance of all major league players.  During 2008–2009, the Pittsburgh Pirates were in process of developing MITT ("Managing, Information, Tools and Talent"), a proprietary database that integrates scouting reports, medical and contract information, and performance statistics and projections. 
“Wait,” you’re saying, “Clayton Kershaw is totally famous!” OK, now go talk the guy at the cubicle next to yours who claims to be a sports fan and all of a sudden seems super-invested in the World Cup even though you’ve never heard him mention soccer before. Ask him if he’s heard of Clayton Kershaw. Unless you’re in Los Angeles, it’s a good bet he’ll say, “Uhh… that’s the guy who just threw the no-hitter, right?” And yeah, that’s right. But Kershaw’s so much more: He’s been the best pitcher in the league for years, and his great uncle discovered Pluto.